Madhatter: Your way.

Revealed as part of the O’Neill Fall 2014 collection, the collaboration between the two iconic North American companies represents a celebration and showcase
of the ultimate in refined craftsmanship – a standard that both O’Neill and Pendleton have set out to achieve from the start, inspired by their respective founders.
Local in its ethos but known the world over for the exquisite quality of its wool, Pendleton Woolen Mills has injected its unmistakable plaid aesthetic – popularized by 1960’s surfers in California –
across a line that includes a jacket, shirt, sweat, tee and accessories. O’Neill’s long-standing reputation for innovation and youthful style, meanwhile, provides the collection with a unique contemporary twist.